KP WHIT DESIGN

This season in October and November, the Atlanta Symphony Orchestra will present its annual Beethoven Festival. This year I got the opportunity to design the artwork for their marketing materials.

 

The Atlanta Symphony Orchestra wanted a profile of Beethoven. So, my goal was to illustrate Beethoven with a modern twist.
A design style that will help attract a younger audience. A handwritten font was used for the typographic logo treatment; I wanted it to have the same wildness as the hair. Beethoven was a passionate musician and composer, which also was the visual goal of this artwork.